Beyond Meat’s New Patty Is Even Faux-Beefier Than the One Before

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Beyond Meat’s New Patty Is Even Faux-Beefier Than the One Before
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This new Beyond Meat patty marbles, turns from red to brown when cooked, and also supposedly contains more proteins — from mung beans, rice, and peas — than the old one

“at about seven times its IPO price of $25.” Beyond Meat products are being served at chains like Del Taco, Carl’s Jr., and TGI Friday’s, and the burger patties are also available at Whole Foods, Kroger, and Target — approximately 35,000 outlets, total. The new faux-beefier patties, and should be available nationwide by the end of the month.

During an appearance on CNN this week, t-shirt-wearing Beyond Meat president and CEO Ethan Brown used an impressive amount of tech jargon to tout the health of his company. “First and foremost, our company is an innovation engine,” Brown said. “And that’s what I focus on the most — it’s that process of invention, innovation, and commercialization. We have ambitions to be this global protein company.

Despite the company’s recent success, Beyond Meat still faces stiff competition from Silicon Valley-based Impossible Foods, a

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