Beyoncé's diehard fans are lashing out at a grocery-store chain after it compared the new Ivy park collection to its store uniform
Instagram, @beyonce
Beyoncé's fans are lashing out against a UK supermarket chain after it acknowledged jokes about her new Ivy Park x Adidas collection looking similar to its employees' uniforms. Beyoncé unveiled the new collection in an interview with Elle in December. Almost instantly, the internet was flooded with memes comparing it to Sainsbury's signature orange-and-maroon uniform.
But her fans weren't happy about Sainsbury's jumping in on the joke and have since shared screenshots of bad reviews for the store and images of its stock price as revenge. Some of Beyoncé's most loyal fans are taking punches at a British grocery-store chain after it acknowledged the similarity between its own store uniforms and her new Ivy Park collection.
UK-grocery chain Sainsbury's posted an image of its workers' signature orange-and-maroon uniform on Twitter on Tuesday with the caption "Repping since 1869," along with a winking face emoji. The tweet was posted a day before Beyoncé's new collection launched online
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