As presale codes started getting emailed to Beyoncé fans, many appeared surprised by the ease of securing tickets. What shocked many fans, however, were the prices they encountered.
But as presale codes started getting emailed to Beyoncé fans who'd signed up , many appeared surprised by the ease of securing tickets.
Akunnia Akubuilo, 21, said while attempting to get tickets to Beyoncé's show in Los Angeles, she noticed ticket prices were changing rapidly. Other fans who secured tickets echoed similar thoughts, complaining about apparent dynamic pricing on Ticketmaster, which is the real-time fluctuation of ticket prices according to live demand. High traffic on the site would then drive up prices of tickets, causing fans to adjust their budgets during the purchasing process.complaining
The company has also been blasted in the past for its inclusion of premium seats for concerts, whose prices vary based on demand, in its “Official Platinum” feature. For example, last year, tickets for Bruce Springsteen's showsfor the Renaissance Tour, it will try to “create a less crowded ticket shopping experience” by staggering registration for Verified Fans into three groups, according to region, aiming to ensure “Verified Fans’’ are real people, rather than bots or scalpers.
“I managed to get selected for the Verified Fan for that and I was in the queue for over six hours the day the tickets went on sale, but was successful,” said Jobe McDermott, 24. He had signed up for Beyhive, Citi Verified Fan and General Verified Fan presales for the MetLife Stadium show in East Rutherford, New Jersey, which were slotted in Group A
Even though he succeeded in getting tickets, McDermott said he wished that Ticketmaster would provide “more transparency with how the prices are determined and why they change."“Registration does not guarantee tickets,” the company said. “We expect there will be more demand than there are tickets available and a lottery-style process will determine which registered Verified Fans receive a unique access code and which are put on the waitlist.
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