BET bolsters streaming service with tylerperry comedies
franchise and select stage plays from the prolific multihyphenate. Additional titles will be added as complicated rights deals are untangled. Perry's new BET original series— the first of four new projects — will also be among the library content on the platform.Perry's vast library of content he created for OWN — the Discovery-owned cable network — will not be included among the library titles for BET+.
Perry will be responsible for 75 hours of original content — including a live holiday production — between October and September 2020. "In our industry, the way people consume content is constantly evolving. I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content, but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume.
Viacom will also bolster BET+ with original series from its portfolio of cable networks with content from BET will also be included in BET+. The library titles are key to the launch of any streaming service. To comprehend the importance of providing a vast range of content to supplement originals, look no further than the $100 million Netflix paid to Warner Bros. to continue to be the exclusive streaming platform forin 2019 and the subscriber outrage that came before that deal was announced. Many library deals for TV's biggest hits — includingfor example — are under an increased level of scrutiny.
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