The Viacom-owned platform, a joint venture with Tyler Perry, will launch Sept.19.
BET+, the forthcoming streaming service from Viacom and Tyler Perry, not wasting any time in getting down to business.
BET announced Monday that its streaming platform — a joint venture with multihyphenate Perry — will officially launch Thursday, Sept. 19 and cost $9.99 per month. The service will debut with more than 1,000 hours of content, including new originals and film and TV library content that includes Perry's stage plays and acquired content, all of which will be ad free.Devin Griffin
, a Netflix alum, will oversee the service as general manager. He is charged with overseeing business strategy and operations — including content development, programming, marketing, distribution, planning and analysis for BET+. He is based in Los Angeles and reports directly to BET president Scott Mills. "In our first year, we will release a BET+ original project almost every month, adding to our lineup of deep and diverse content," he said.
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