Americans are busy and want everything on demand from their living rooms, including workouts. Best Buy is looking to capitalize on the trend by selling at-home exercise equipment.
Best Buy announced Tuesday that it will begin selling $2,000 Flywheel stationary bikes that offer virtual cycling classes; Hydrow rowing machines that give rowers views of Miami and New York; and NordicTrack treadmills with interactive coaching.Best Buy's hot streak continues"Consumers want the benefits of boutique exercise clubs in the convenience of their homes," Josh Will, who oversees Best Buy's health assortment, told CNN Business in an interview.
First, more Americans want to get in shape. Since 2008, gym membership in the United States has increased by 37%, according to the International Health, Racquet & Sportsclub Association. Gym chains such as Planet Fitness are expanding rapidly and moving into vacant Sears and Toys 'R' Us stores.Meanwhile, recent tech innovations in fitness have started to allow consumers to skip the gym and video stream classes live from their homes or train remotely with a virtual instructor.
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