Bernie Sanders' campaign has effectively created its own online video network — streaming every rally since a kickoff event in Brooklyn last spring. And the numbers are big: more than 85 million views over the course of the campaign.
Sanders campaign
The money the livestream raises is ultimately"negligible" in the grand scheme of the Sanders campaign budget, according to Shakir, the campaign manager — $55,000 the night Sanders won Nevada, $85,000 when the campaign streamed a Strokes concert the night before the New Hampshire primary. "You know, how does that make you feel? How does that make you feel to see your comment up there, getting other people excited?" she said."All we're doing is producing more opportunity for people to feel like they're not alone."That mindset makes sense to Daniel Kreiss, a political scientist at the University of North Carolina's Hussman School of Media and Journalism who has written two books about digital organizing on presidential campaigns.
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