At Berlin’s European Film Market this year, streaming is still on everyone’s mind, but the buzzword these days is not confrontation, it’s cooperation
Indie distributors are finding new models to jointly buy and release films with SVOD platforms that both boost subscriptions and fill theater seats:"We want the entire industry to grow, online and off."
Theatrical exhibitors and distributors made calls to boycott streamers from film festivals and battle lines were drawn. In the indie business, for a while it felt like you could either be for streaming or for cinema. But not both.. Independent distributors are finding new models to jointly buy and release films with SVOD platforms in a way that both boosts subscriptions numbers and fills theater seats. Out of the U.S.
Adds Jaume Ripoll, "It’s funny when people talk about this as a new trend, streamers and theaters cooperating, because we’ve been doing it since 2012." Ripoll is the co-founder of Spanish SVOD platform FilmIn, whose shareholders include Spanish art house distributors Golem, Avalon, Vertigo and Wanda Vision, as well as indie production shingles such as El Deseo, owned by Pedro and Agustín Almodóvar. FilmIn has doubled its subscriber base over the past year to a reported 3.
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