Preventing injuries from running shoes is a science for Jim Weber, the chief exe...
OMAHA, Neb. - Preventing injuries from running shoes is a science for Jim Weber, the chief executive of Brooks Running, a unit of Warren Buffett’s Berkshire Hathaway Inc.
“You can’t run the marathon you signed up for, or you take away the thing that makes you sane, that makes your day better,” he said. “We’ve always been based on the biomechanics of your body, and building shoes around that.” That left Weber reporting to Buffett, who could also call on guidance from the billionaire’s portfolio managers Todd Combs, a triathlete, and Ted Weschler, a marathoner.
Brooks’ next big contrarian move was in 2015 and 2016, as consumers began shopping more online and became more price-conscious. Eight hundred stores that sold Brooks shoes, including the Sports Authority chain, closed. Brooks, like many rivals, long addressed this by putting firmer wedges on the medial side of many shoes’ midsoles, using a “progressive diagonal rollbar” on its flagship Adrenaline.“The No. 1 injury related to running is your knee,” he said. “If you deviate a lot when you put two or three times your body weight down, you need some support.”
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