This should have been a slam dunk. Too bad Air went for the easy layup.
Air
, was realizing that by getting very young hoops stars into the ecosystem of the sneaker business and building brand loyalty by giving away shoes to college kids and then high school kids via sponsored tournaments and AAU teams, the companies that employed him would be uniquely positioned to reap the benefits once a rarefied few of these players ascended to professional stardom.
To call Sonny Vaccaro a morally complex figure is an understatement along the lines of calling Michael Jordan a pretty good’s most tantalizing opportunity is to tell a story that a lot of people don’t know that’s had profound implications for modern life. That story is a hinge point in the intertwined histories of sports and capitalism that would have massive ramifications for anyone who’s ever played, watched, or profited off sports.
for a harrowing look at the ways sneaker money has impacted the sport at the youth levels. Particularly striking is’s near-total avoidance of the topic of race, which obviously haunts this entire history and then some. The closest it comes are the potent scenes between Damon and Davis, one more reason that the film could have used more of them.
Affleck seems like a sharp guy and is a confirmed sports nut—it’s exceedingly unlikely that he doesn’t know all of this. It’s a bit of a shame, then, thatultimately chooses to be a movie about a bunch of people getting rich and living happily ever after.
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