'Whether it's our day-to-day life, whether it's art… I think the action can only really be meaningful if there's intention to it.' Get to know BelAir creator and NewHollywood cover star, Morgan Cooper (cooperfilms) ⤵️
fan, Cooper believed he had an impactful new perspective to offer by reimagining the groundbreaking '90s sitcom as a drama. In 2019, Cooper and his team decided to take a grassroots approach to filmmaking. “I started investing my own money into the spec projects that I was doing,” Cooper explains. “And one of them was.” They spent no money on marketing or publicity, and chose to upload the short film to YouTube to prioritize accessibility.
For a few hundred bucks, the self-taught cinematographer started out shooting music videos for rappers from around the way, learning how to shoot, direct, and edit, all in real time. He went on to shoot commercials, then pivoted to writing and directing his own projects. As Cooper grew up, the homespun, authentic essence of rap, jazz, and Black film began to influence him more as an artist. The Kansas City native came to understand storytelling as more than just his purpose, but a right. “I wanted to go deeper with it in terms of the types of stories I wanted to tell,” he says.
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