Half the senior staff on Trump’s 2020 campaign team are women, a sharp shift from the 2016 operation
In the three years since a team of mostly male media executives, policy advisers and fringe political consultants successfully guided the businessman from Manhattan to the White House, his campaign has undergone a dramatic transformation leaving it more organized, more engaged and more female-forward than before.
Recent polling has shown the president’s approval rating as underwater with most female subgroups, among whom support for impeachment has simultaneously increased. For example, 65 percent of suburban women said they disapproved of Trump’s job performance in a, along with a slight majority of non-college educated white women — a demographic he captured with 61 percent support in 2016.
A year out from election day, 13 out of the 26 senior staffers on the Trump 2020 campaign team are women. The campaign says the advantage of having so many women in senior positions is three-fold.
Secondly, as one former campaign official put it, “it becomes harder for Democrats to paint President Trump as a giant misogynist if his own campaign is majority women.” The president faces accusations of sexual misconduct from more than a dozen women, and was infamously caught bragging about kissing and groping women on the “Access Hollywood” tape released weeks before the 2016 election.
“We’re part of the top-level strategic consulting in this campaign and we’re obviously looking at what the kitchen table issues are that would impact suburban women,” Schlapp said.
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