In unveiling a unified store, the exec wants to become a top 3 market player and sees upside in cross-promotions between the new company platform and Paramount+: 'I'm really excited about that synergy.'
, on this shop you can get a much wider assortment of your fan favorite products so we are really covering everything and going deep into our products.
That’s a great question and the number one question we are getting across the company. And the answer is it’s not competition for retail. First of all, this site will include what I’ll call elevated or differentiated products. So this is product that you will probably not be able to buy at regular retail. So let’s takeyellow sweatshirt, but might not be carrying Mr. Krabs and Sandy and they might not have a whole cooking assortment of items.
And the third thing is, yes, we are creating unique products for the site. So we’re also partnering with licensees. So for our licensing partners, we’re giving them a big opportunity to also sell in two different places.
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