We chat with costume designer Helen Huang about her new Netflix series Beef and how she crafted the constrasting styles for Ali Wong & Steven Yeun's characters:
Helen Huang, an Emmy and CDGA Award-winning costume designer, is the mind behind the looks for Netflix’s new series Beef. Helen began her career working in fashion editorials and commercials, but it was through scripted television and film that she found her true calling. She says that designing costumes combines her love of art and storytelling.
Screen Rant recently sat down with Helen to discuss her inspirations for the characters in Beef, and she shared how she took a lot of inspiration from real life as well as spoke at length with Creator Lee Sung Jin about his vision. I was looking for an Asian show in general. And then the BEEF script came along and it's fantastic. I know Lee Sung Jin’s work because he did the second season of Dave and I thought that was amazing. I like dark humor with an underlayer of philosophical questioning. When the script came, it was very much like that. When I got into the interview, I said it's an all-Asian cast, so you could really explore what these people look like.
There was a lot of trying on to find the perfect version of something - especially Amy's closet. Lee Sung Jin was very specific. And it’s hard to do so many different cream-colored garments, in a way that would be interesting enough because the palettes are the same. You want it to be enough variety for the audience to realize what her aesthetic is while keeping the palette the same. Helen Huang: We talked to Ali, who is fantastic.
People, especially Asian men, when they're in El Segundo, Torrance, which is mostly white areas, they tend to navigate towards a subculture. I like the idea of Danny having a subculture. His clothes were all thrifted. We went to a lot of Goodwill stores and costume houses. So poor Steven didn't have many things that were from a department store. Even the outfit that he wore to the club was a thrifted DKNY shirt and an old pair of DKNY pants from the late 90s.
The idea is that Junie is a little tiny replica of Amy and George. They're buying her arty designer little kid’s clothes. They’re dressing her in a way that’s not different than how they would furnish their house. It’s an aesthetic that they have for her.
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