Bed Bath and the great Beyond

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Bed Bath and the great Beyond
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Bed Bath & Beyond signaled that it may need to file for bankruptcy. It was the “Beyond” that always captured imaginations, like a $179 comforter, 20 percent off with a coupon. There was always a coupon. Until recently, writes Maura Judkis in Style.

,” the song by 1999 one-hit wonder Citizen King ? Followed by Katy Perry singing: “Just because it’s over doesn’t mean it’s really over.”

Whether this was a coincidence or a coded message is beyond our understanding; asked about the music, a Bed Bath & Beyond’s publicist responded only that the company “work[s] with an external partner to create playlists, which can vary by store.”Let’s go back. Before Amazon, Bed Bath & Beyond was the everything store.

It also occupied a 35,000-square-foot space in the imagination of screenwriters, popping up in shows from “The Good Place” to “30 Rock.” The presence of BB&B signaled that a character needed to do normal, boring, adult things. Will Ferrell’s character in “Old School” cites a trip to Bed Bath & Beyond as a reason he can’t stay out late partying with college kids.

Even within the realm of mundane fictional scenarios, the Beyond of it all created a sense of possibility. In “Parks and Recreation,” newly cohabiting young couple April and Andy head to the store to buy housewares and walk away with a marshmallow gun . “Broad City” had an extended bit about BB&B being Abbi’s favorite place; she has a special handshake with all of the employees, and strong opinions about where items should be displayed.

It lacks the umlauted sleekness of Ikea, or the stylish universality of Target, where you can walk in hoping to buy decongestant and walk out with a container of kiwis and

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