StyleSeat has become a platform loved by beauty professionals that has generated billions in bookings. With their new consumer-facing app, StyleSeat is tapping into what the clients want and need.
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“Beauty professionals are artists who don’t always have the time to think about running their business or maximizing revenue,” said StyleSeat founder and CEO Melody McCloskey. “We handle these tasks for the most talented stylists in the country, and we’ve brought them together onto one platform. Our next big opportunity is to transform how clients find these incredible professionals.”
To help consumers find the best stylist for them, StyleSeat starts with client reviews. It’s the equivalent of reading Yelp or TripAdvisor before going on a trip. They’ve also rolled out a referral program, a loyalty program and gift cards to drive additional high-quality customers to beauty professionals.
Additionally, StyleSeat offers notifications to consumers when appointments open up last minute so they don’t have to wait months to see an in-demand stylist. This way beauty professionals maximize the value of each appointment and minimize time staring at an empty chair. Consumers gain increased access to even the most hard-to-book stylists while getting to choose whether to prioritize time or convenience.
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