EXCLUSIVE: BritBox, the U.S. streamer backed by the BBC and ITV, has hit 1M subscribers. The service has doubled its take-up since January 2019. The platform, which launched in March 2017, attribut…
“This is an incredible milestone for our nimble team at BritBox,” stated Soumya Sriraman, CEO & President of BritBox. “Our content mix of known, now, and new British TV shows is a potent concoction of programming which remains unbeatable.”
“Today is a real achievement from an ambitious SVOD service. Reaching the million mark means more people than ever are discovering BritBox’s rich offer of new and classic British shows. We look forward to BritBox continuing on this trajectory,” said Tim Davie, CEO BBC Studios. “It’s great to see BritBox reach its landmark one millionth subscriber in North America. Subscribers really value and love the unique and unrivalled British TV content we offer. To achieve profitability in less than three years is also a fantastic achievement and is a boost to our international expansion plan,” added Carolyn McCall, Chief Executive, ITV.
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