The BBC’s streaming service, iPlayer, is going to launch in full on Sky under a new content and technology partnership between the two British broadcasters. iPlayer will be made available as …
Beyond the iPlayer arrangement, the BBC is also going to make shows from its children’s channels, CBBC and CBeebies, available as box-sets on the Kids section of Sky Q. This will include programs like. Sky and the BBC will also explore putting radio and podcast app, BBC Sounds, on Sky Q, where it would sit alongside Spotify.
Finally, the BBC is interested in testing PromoSmart, which is underpinned by Sky’s AdSmart technology. It would use viewing data gathered from Sky boxes to target audiences with tailored trailers for BBC shows.
BBC group managing director Bob Shennan added: “This agreement shows how the BBC and Sky can work together to give audiences the very best experience and support a strong UK media industry, and we look forward to continuing this relationship.”
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