“Chef Mehran is a genius-god among men,” said one of the Google reviews for a...
Amy Francisco works on the “Mehran’s Steak House” dessert course — angel’s and devil’s food cakes — during the single night of the much-hyped restaurant’s existence in New York City on Sept. 23, 2023.New Yorkers, it seems, will clamor to get reservations at a buzzy restaurant — even if it doesn’t actually exist.
Mehran Jalali, Riley Walz and Danielle Egan, all of whom now live in the Bay Area and work in tech, ran the now-viral scheme. The young transplants were staying in a townhouse of tech and art workers in Manhattan in 2021 when Jalali — who “makes a mean steak,” Egan told SFGATE — took over the home’s biweekly group dinner.As a joke, Egan listed the address as “Mehran’s Steak House” on Google Maps around the time she moved back to the Bay Area in 2022.
In March, a local couple arrived, looking for a meal. The housemates turned them away, but Walz sprang up afor the nonexistent business. Its “reservations required” and “fully booked for the next six months” messages played well to the city of lengthy waitlists — 900 parties signed up for reservations from May 2022 to September 2023, according to a social mediain May 2023. “I’m convinced that Mehran’s Steak House is a total fiction,” she wrote.
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