British American Tobacco, the world's No. 2 tobacco company, on Wednesday f...
A staff of British American Tobacco Japan demonstrates its new tobacco heating system device 'glo' after a news conference in Tokyo, Japan, November 8, 2016. REUTERS/Kim Kyung-Hoon
The maker of Lucky Strike and Dunhill cigarettes flagged slowing global industry volumes, but forecast improved margins and further investments in its “New Category” portfolio, which includes vaping and e-cigarette brands. Tobacco firms around the world have been investing heavily in e-cigarettes and vaping products as demand for traditional cigarettes wanes.
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