The start of the MLB season—more than 100 days later than usual—has drawn strong ratings
The start of the Major League Baseball season, which came more than 100 days later than usual due to the coronavirus pandemic, drew significantly higher TV ratings than it did last year, a boon for sports networks that have had very little live content to run for months.
Games that aired on national TV during the opening weekend—July 23 to 26—had more than twice as many viewers as a year ago, according to data from the MLB Network. Walt Disney Co.’s ESPN said the first 12 games it aired through late Thursday averaged 1.16...
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