Barstool Sports and the persistence of traditional masculinity in sports culture.
Rather than being an errant blip amid an increasingly woke generation, Barstool Sports seems to exist as a parallel culture.
“In many ways, Barstool has resisted some of the more progressive discourse around sports. And I think there’s a niche for that,” she said. “There’s a market there and they’re able to capture that.” Barstool Sports, Nakamura said, strikes a chord with its primary target audience — young white men — because it casts them as the “persecuted ones” of mainstream, politically correct culture. Men who feel disadvantaged by the world around them see the platform as a safe space where freedom of speech means voicing unpopular and sometimes offensive opinions without consequence.
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