The original Barneys store on Seventh Avenue, once the most sophisticated department store on earth, is becoming a Spirit Halloween
The Grim Reaper will be arriving shortly. Photo-Illustration: Curbed; Photos: Google; Getty Images You want some October gloom a little early? How’s this: The original Barneys store on Seventh Avenue, once the most sophisticated department store on earth, after sitting forlorn and empty for nearly two years, is being filled with a new tenant, if only for the season.
Much like an opportunistic infection , the “No. 1 Halloween costume store” takes over vacant retail spaces for a few weeks every autumn, selling flimsy costumes, decorations, and party supplies for a few months. By Christmas, they’re gone. In years past, Spirit Halloween pop-ups have taken over storefronts once occupied by beloved New York institutions like Ricky’s. Their annual appearance is not just a sign that Halloween is right around the corner but a reminder of beloved businesses lost.
Even before the pandemic, department stores were struggling. The past year and a half has, unsurprisingly, accelerated the shift to online shopping. After Barneys’s bankruptcy in 2019, its new owner planned to open pop-ups in Saks Fifth Avenue stores, pairing up with an old rival.
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