From its fans’ opposition to Francisco Franco’s arcane dictatorship to Johan Cruyff’s total football and Pep Guardiola’s pass-and-run, Barcelona F.C., one of the world’s greatest soccer clubs, has …
From its fans’ opposition to Francisco Franco’s arcane dictatorship to Johan Cruyff’s total football and Pep Guardiola’s pass-and-run, Barcelona F.C., one of the world’s greatest soccer clubs, has always prided itself about being ahead of the game.
Two further moves may prove crucial to that. Once held in exclusivity by Nike, Barcelona F.C. now has enlarged e-commerce rights to its merchandising. It is also ramping up its original productions. Leveraging the club’s huge archives, “The Album” will look back at the passage of historic players – Johann Cruyff and Diego Maradona come immediately to mind. “The 9” will profile the team’s greatest striker.
Barcelona F.C. already has its own basic cable channel in Spain, the 24/7 Barça TV, carried by major pay TV operators Movistar Plus, Orange TV and Vodafone. “If you already have a channel, you have to create digital distribution and become available OTT at some point. You can’t think about the old pay-TV formula, the move is called for by the evolution of the market,” said analyst François Godard, at Enders Analysis..
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