The movie mashup known as 'Barbenheimer' brings in big numbers at the box office this weekend.
Barbenheimer: The one-two punch of Barbie and Oppenheimer led the biggest weekend in four years, and the fourth-biggest ever.
The "Barbenheimer" phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end. Internationally, "Barbie" earned $182 million from 69 territories, fueling a $337 million global weekend. "Oppenheimer" did $93.7 million from 78 territories, ranking above "Barbie" in India, for a $174.2 million global total.
"It's just a joyous time in the world. This is history in so many ways," said Jeff Goldstein, Warner Bros.' president of domestic distribution. "I think this marketing campaign is one for the ages that people will be talking about forever." "Oppenheimer" had the vast majority of premium large format screens at its disposal. Some 25 theaters in North America boasted IMAX 70mm screenings , most of which were completely sold out all weekend - accounting for 2% of the total gross. Theaters even scrambled to add more to accommodate the demand including 1 a.m. and 6 a.m. screenings, which also sold out.
This is the comeback weekend Hollywood has been dreaming of since the pandemic. There have been big openings and successes - "Spider-Man: No Way Home," "Top Gun: Maverick," "Avatar: The Way of Water" among them, but the fact that two movies are succeeding at the same time is notable.
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