The Barbie Fashionistas line's newest additions are Mattel's latest nod to making sure dolls reflect more of society's diversity.
If you're a little girl with a prosthetic limb, alopecia or the skin condition vitiligo, there's now a Barbie doll that looks just like you.
"We’ve been committed to increasing diversity in our line and showcasing all the different types of beauty that exist ... making the line more accessible,'' says Lisa McKnight, senior vice president and global head of Barbie and its dolls portfolio. Barbie's focus on a more expansive idea of beauty reflects a broader shift that is impacting not only the toy industry but the worlds of fashion and politics as well.
And Mattel is one of several toy companies creating dolls that are more reflective of people with diverse appearances and abilities. Diversity boosts the bottom lineIn 2019, over half of all Barbie dolls were diverse. And some of the newer Fashionistas have been inspired by customers.Who's your role model? USA TODAY seeks your Women of the Century to commemorate 19th AmendmentShoppers have welcomed the inclusiveness. Barbie's top seller throughout 2019 was a curvy black doll with an Afro. And among the 10 top-selling Fashionistas last year, seven were diverse, including the doll that uses a wheelchair.
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