'Barbie' and the Women's World Cup: Cheering for Women in Spikes - Ms. Magazine

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'Barbie' and the Women's World Cup: Cheering for Women in Spikes - Ms. Magazine
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'Girls have the chance to watch their favorite toy take on sexism in Barbieland, knowing their favorite soccer stars already have in real life.'

Girls have the chance to watch their favorite toy take on sexism in Barbieland, knowing their favorite soccer stars already have in real life.Anyone else notice howthe movie opened the same week as the Women’s World Cup? Could be a coincidence—or a calculated decision by the women-dominatedteam, including feminist filmmaker Greta Gerwig. Why not launch a film that makes a statement about the patriarchy while the U.S.

Barbie has dominated not only the toy industry for the last six decades but also infiltrated our culture and influenced childhood play with some good, and cringeworthy, decisions. Barbie was created in 1959 When I sold out of 500 tennis dolls at the 2008 U.S. Open, I thought I was onto something. In time I had a soccer doll , runner, swimmer, gymnastics, and seven other plush dolls, built in specification to a real girl’s body , dressed to play other popular sports.

Make no mistake, gender inequality begins the moment a child can hold a toy or book or watch a screen. Gender stereotypes in childhood are more destructive than our culture perceives. These early experiences affect not just a child’s development and life choices, but the composition of the workforce, even our country’s economic strength.

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