Two of the year’s most eagerly anticipated movies hit theaters Friday, as “Barbie” and “Oppenheimer” kick off what is expected to be a big box-office weekend.
The two movies have even sparked an internet phenomenon dubbed “Barbenheimer,” with people planning to watch both films on the same day.The two movies have even sparked an internet phenomenon dubbed “Barbenheimer,” with people planning to watch both films on the same day.
A global marketing blitz has generated massive buzz around Warner Bros. Discovery Inc.’s WBD “Barbie,” which stars Margot Robbie and Ryan Gosling and was produced in collaboration with toy giant Mattel Inc. MAT . On Wednesday, Aron also tweeted that AMC has ordered 25,000 pink Barbie toy Corvettes, which are being sold at AMC theaters.
Related: ‘Barbie’ movie might boost Mattel’s toy sales — but it may not do much more for the stock, analyst says
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