Movie theaters will be packed as more screens are added to meet demand.
The Big Picture The "Barbenheimer" effect on movie theaters is continuing to bring in historic numbers, as the double bill of Barbie and Oppenheimer is set for yet another weekend that will be spoken of in myth in years to come. Following the fourth-biggest box office weekend in domestic theatrical history, exhibitors are gearing up for another very busy weekend. Deadline is reporting that presales for both movies are the highest in industry history for a second weekend.
After an opening three day period which saw the two movies gross a combined half a billion dollars, the two films are now being projected to bring in more eye-watering numbers as demand for both movies continues to overwhelm cinemas.
A movie adding theaters in its second weekend isn't entirely unheard of, but for a movie that already opened in over 4,200 screens, that's almost unprecedented. There are unconfirmed reports that Oppenheimer will also be adding more screens this weekend, for a total of 3,647. Nuking the Opposition After just one week in theaters, Barbie has already earned nearly $260 million domestically, while Oppenheimer has amassed just under $130 million. This weekend, Barbie is poised to rake in an impressive $65 million to $85 million during its second weekend at the box office. Meanwhile, Oppenheimer has its sights set on a substantial second-weekend haul of $35 million to $45 million.
The word-of-mouth phenomenon regarding the two, which began as a viral trend on platforms like TikTok, is working like Oppenheimer's own atomic bomb — a chain reaction grows and grows which results in almost exponential growth until an explosion point. Both films have received critical acclaim from professionals, as well as high audience scores, plus Oppenheimer has IMAX screens sold out worldwide for the next two weeks, which will bring in profits at a higher price point.
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