Behold Barbenheimer: Experiencing the biggest opening weekend of the year
was plugged in, too, in a different way. They were there to see the movie, but even more so to have theexperience. There was pink in every row . The crowd was rowdier and more responsive. The group of friends in my row was giggling amongst themselves as much as they were giggling at the screen. “Slay!” said the girl next to me when the first-ever Barbie appeared. “Breaking the fourth wall,” another one of them loudly observed when the movie broke the fourth wall.
seemed to be a nice evening out, not the culmination of a full-day excursion. They enjoyed the movie not as a package deal, but as the ultra-feminine free-for-all that was being offered. “I just love women,” a young woman cried as we shuffled our way out of the building. Meanwhile, I exited the theater after a long day of watching movies feeling disappointed and a bit confused. Wasn’t Barbenheimer supposed to be the pinnacle of cinema? Why was I walking away feeling so apathetic?By any measure, Barbeheimer’s opening weekend is a stunning success. If you like movies, the financial sweep of these two films is unequivocally good news.
I bought into Barbenheimer completely, an idealized version of the theatrical experience that was better in theory than in practice. Smashing these two films together turned out to make good business sense, but not so much sense as a viewing experience. The reality is, it wasn’t so different from my first double feature 10 years ago—it’s still watching a lot of movie in a relatively short amount of time.
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