See every look from the Balmain Spring 2020 men's show:
was that show?” asked Darren Criss. Maybe a thousand or so people roared in reply a human cacophony that indicated they thought it was veryHow clever of Olivier Rousteing’s Balmain to lean into Paris’s longest night, summer solstice tradition of street drinking and live music to present this season’s menswear collection as a free show/concert.
Just before Criss opened tonight’s musical entertainment Rousteing had led his models onstage, and it was fascinating to watch from our privileged wristband position the hundreds of arms raised in smartphone supplication towards him and them. Yes, this was a benefit gig from which all profits went to Bono’s RED HIV-tackling charity , but the Insta-cloud of hashtagged positivity will surely be highly positive for Rousteing’s brand.
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