Watch the full discussion from today's VogueGlobalConversations panel, “The Future of Fashion Shows”:
The coronavirus pandemic has canceled fashion shows for the foreseeable future—but that doesn’t mean the fashion industry will stop, or even slow down. At today’sGlobal Conversations discussion, Balmain’s Olivier Rousteing, Chloé’s Natacha Ramsay-Levi, and Balenciaga CEO Cedric Charbit gathered on Zoom with Vogue Runway’s Nicole Phelps to expand on how fashion shows can and should change in the future, both digitally and in real life.
Both Rousteing and Ramsay-Levi echoed this sentiment, delineating the different possibilities of physical and digital shows. Rousteing, for one, would like to bring his shows to the streets of Paris once confinement ends, to allow for more people to be included in the fashion narrative, while Ramsay-Levi said: “I think we all agree that we value a fashion show. It’s a moment where you can gather the community; it’s a moment where there is human sensitivity.
He later drew an analogy between the music industry and fashion, pointing to live events like festivals and concerts as being just as important to music fans as the ability to consume music digitally. “Today we might enter into a phase where technology and fashion need to be in sync. It’s no longer wishful thinking. We now need to inject tech into how we convey messages to people, even in the showroom, even in the fashion shows themselves,” said Charbit.
She continued, highlighting the disconnect between how the business side of fashion is run at odds with the creative. “The waste comes from a system that asks for new products all the time.… It’s being asked for novelties all the time,” she said, highlighting that the runway shows are a time for her team to express creativity, while the pre-collections are the ones that are giving a longer life span on the sales floor. “It’s a waste of creativity.
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