The tech industry was built on 'dogfooding' — the idea that companies should use the products they push on the public — and every effort by a tech leader to hound reluctant employees back to the office park seems to betray that ideal.
between acknowledging the appeal of remote work but praising in-person "serendipity" and "collaboration" and making clear that he and Apple would really like to see more of the troops at the company's $5 billion, beached-flying-saucer headquarters.Last month, more than 1000 Apple employees signed aApple's stance is unusually uncompromising among tech's giants.
Some tech firms have embraced remote work and even given up their headquarters. Others have tried to let workers choose the mode they prefer. Few have gone as far as the big New York banks and other corporate giants that want everyone back at their desks five times a week, as if COVID had never happened.than employees to favor a return to the office, per a Pew survey earlier this year.In tech, every fight boils down to numbers. But arguments over the relative levels of productivity workers can achieve remotely vs. in-office are tough to resolve with data.
Sure, there are some problems with this arrangement. But they all show up at the office every weekday!Apple led the personal-computer revolution with an appealing pitch to personal empowerment. The company's reluctance to fully embrace remote work is not only likely to demoralize some of its employees — it feels surprisingly off-brand.
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