India, the world's biggest rice exporter, is turning to old varieties and new farming techniques.
Red rice is not the only traditional variety being promoted.
Farmers who join his organisation get a kilo of seeds free, enough to produce up to 60kg of rice. In return the farmers have to return a kilo of seeds. Shankar Patnaik, who is also a farmer and seed conservationist, says that farmers "became greedy" and started growing rice from hybrid seeds to boost production.
"There are several indigenous rice varieties that can have higher yields but their potential is not fully explored. Even without application of chemical fertilizers one can get a good yield. But generally, people consider these as low yielding varieties and don't pay much attention," says Mr Patnaik.
"Rice is highly water-consuming crop. It's grown in stagnant water and consumes about 5,000 litres if water per kg of rice," says GV Ramanjaneyulu, executive director of the CSA.
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