Purchases will be driven in part by electronics items, putting more pressure on retailers and manufacturers to meet that demand amid a continuing chip shortage and other supply chain constraints.
Families are expecting to spend a record amount on back-to-school shopping this year, according to a new National Retail FederationFamilies with elementary school children are the most likely to say they are planning to purchase a smartphone this year, a shift from previous years when smartphone purchases skewed toward families with older children, according to the NRF.Families with K-12 children expect to spend an average of $849 — up from $789 in 2020 and $697 in 2019.
College families say they anticipate spending $1,200 this year, up from $1,058 last year and $977 in 2019. Laptops are expected to be the top electronics purchase for both categories of families — with 49% of K-12 and 57% of college families saying they'll buy them.About half of families still need to start back-to-school shopping, the NRF said on a call Wednesday. Given that and the upcoming holiday season, consumers should think about buying products sooner rather than later to get ahead of any inventory problems.
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