Baby boomers share nearly seven times as many fake news articles on Facebook as adults under 30, a new study finds
So Millennials may overspend on avocado toast, but at least they know “getting pizza” is not code for a secret underground human trafficking ring.
While sharing fake news is rare overall, the study found a person’s likelihood of sharing correlated more strongly with age than education, sex or even political views. “No other demographic characteristic seems to have a consistent effect on sharing fake news, making our age finding that much more notable,” the study, published Thursday in Science Advances, explains.Out of the study’s participants, Republicans peddled more disinformation than Democrats with 18% of Republicans sharing fake news and only 4% of Democrats doing the same. But self-described “Independents” shared just as much fake news as Republicans.
The study’s conclusions may seem pretty common-sense for anyone who’s Facebook friends with a fake news-sharing baby boomer, but it may also help social networks tackle the spread of disinformation.
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