Inside the “recipes for your face” that the Sweet July founder has been cooking up for over three years.
, with the self-proclaimed “beauty junkie” having tried it all at this point—including every one of her grandmother’s beauty tips.“Growing up, I just remember them always having these little old wives tails about their skincare like, ‘Rub this tomato on your face, like it'll be good for you,’ or ‘Take this aloe vera and put it on after the sun,’” Curry says.
The Pava Exfoliating Cleanser polishes skin with super-fine lychee seed powder that Curry promises won’t scratch your skin like ’90s drugstore brands. “I was one of those girls, too, that was using those harsh ones,” she admits, promising her gentle alternative won’t strip your face.
, Curry did come to think of the line as “recipes for your face” while bouncing ideas off of chemists in the lab. “I’m approaching it as a sensorial experience; it has to smell good; it has to feel good; it has to carry you somewhere,” she says. The cleanser, for example, has a “cooling, tingling” experience that lasts past the final splash. “I would look at that almost like the mouthfeel after a nice sip of wine,” she explains.
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