'We'll be at the parade that matters and this one isn't it.' Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August.
The statement on Wednesday began with someone tweeting what they imagined could serve as floats for the Straight Pride Parade. A giant Axe body spray float topped the list. Axe refuted the association by responding,"we'll be at the parade that matters and this one isn't it."we'll be at the parade that matters and this one isn't it
— AXE June 5, 2019 A second person on Twitter entered the back and forth:"Good to know you don't support straight people...I'm glad, because I think @Axe smells like garbage. #stayoutofpolitics"Axe then responded:"Gay rights are human rights but go off jill." Read MoreThe company continued the conversation in replies to other people on Twitter. At one point, the brand Pop-Tarts tweeted"i love you axe.
— Pop-Tarts June 5, 2019 "This is something we've been committed to for years," an Axe spokesman said in a statement to CNN Business."We stand up for what we believe in and that includes gay rights and rights for the LGBTQ+ community — LOVE is LOVE."Axe said it will have a presence at the World Pride parade in New York on June 30th. The brand will be part of parent company Unilever's United We Stand float.
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