Avenue B’s Queen of Latex Is Abdicating the Throne

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Avenue B’s Queen of Latex Is Abdicating the Throne
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The Baroness is closing shop

The Baroness at work. Photo: DeSean McClinton-Holland This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly.

But the rubber will soon hit the road: Despite a considerate landlord and loyal customers who kept her business afloat during the pandemic, the Baroness will close her storefront and relocate to France at the end of August. Even as there’s latex, latex everywhere — on the runways, on the red carpet, on Pornhub — there’s less of the delicious kink and power-playing, she says, that initially fired her imagination.

After working as a designer, selling lingerie-inspired clothes to retailers like Patricia Field, she had a eureka moment when she tried on a red latex dress at a shop on St. Marks Place. “I felt like a sausage in it. But everyone kept telling me how fabulous I looked!” she said. “I realized then that I wanted to design latex clothing that could make women feel sexy and comfortable. Because if you’re not comfortable, you’re not going to feel sexy.

“The woman only had one leg, obviously,” she added. “But the effect must have been great, because some people thought the whole thing was real.”

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