Avatar rerelease begins with an impressive start in early markets
Avatar's off to a quick start in early markets with $900,000 already in the bank. China's Shanghai Disney is holding some special screenings of James Cameron's movie. Across the globe, Avatar is playing on 8,000 screens this weekend. Adding to the buzz is the fact that Avatar: The Way of Water has some post-credits scene action lined up for fans who are willing to make the trip out to the cinema. Disney is banking on the sequel being a smash-hit for the end of the year.
"Ever since I was a kid going to the movies, there was nothing like the cinema experience. When we made Avatar, we set out to push the limits of that experience," Cameron explained."And now the movie has been remastered in stunning 4K High Dynamic Range and 9.1 sound, and it's returning to theaters on September 23rd for a limited time. See Avatar the way it was meant to be seen: on the big screen.
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