Automattic, the company behind WordPress.com, Tumblr, WooCommerce, and more, acquired Texts.com for $50 million.
Automattic, the company that runs WordPress.com, Tumblr, Pocket Casts, and a number of other popular web properties, just made a different kind of acquisition: it’s buying Texts, a universal messaging app, for $50 million. Texts is an app for all your messaging apps. You can use it to log in to WhatsApp, Instagram, LinkedIn, Signal, iMessage, and more and see and respond to all your messages in one place.
First, its founder, Kishan Bagaria: “Kishan is, I think, a generational tech genius who we’ll be talking about for many decades to come,” Mullenweg says. The second is Texts’ security model, which relies on on-device encryption rather than storing a copy of all your messages in the cloud. “Just as an engineer, I can’t ethically support” the cloud-first model, Mullenweg says.
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