'Revive' maps out the creation of Music Australia, which will support and invest in the development of Australian contemporary music.
“The government has responded to our collective call, which I think is a real positive,” Dean Ormston, CEO of APRA AMCOS tells. “For the first time ever, there’s a whole of government recognition of us as an industry. They’re actually referring to us as an industry for the first time in my living memory. Which I think is an enormous win.”
Regardless, the opportunities are laid out. “There’s an enormous opportunity in terms of how music Australia interfaces with industry and specific government portfolios,” says Ormston. “There’ll be an evolving opportunity to have a much stronger relationship with portfolios, like education. We’ve already called out, for instance, that Music Australia should have a policy and a strategy related to songwriting in schools.
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