At today's VogueGlobalConversations, MaisonValentino's creative director Pierpaolo Piccioli discusses how the fantasy of fashion is just as important as its reality.
The world right feels like a place dictated by restrictions: Where you can’t go, what you can’t do, who you cannot see. Valentino’s Pierpaolo Piccioli has a creative solution for the constraints of living amidst the coronavirus pandemic: Dreaming. The designer, calling in to the
from his home in Nettuno, Italy, discussed the transportive and emotional dreams that fashion can create with“I think in this moment, you have to think out of the box,” Piccioli began. “You have to create new rules.” The new rules he is writing at Valentino, where he designs menswear, womenswear, accessories, and haute couture, have everything to do with fashion as a means of enlightenment and fantasy. “Fashion to me is a big word. I think in the last decade we’ve produced a lot of stuff.
How to deliver a new future when the present seems bleak? Piccioli is steadfast that to do so, designers need to speak through their craft—not through empty marketing statements. “I don’t want to do any slogans about inclusivity,” he declared. “If you do fashion, I think you’re relevant when you deliver messages through fashion and not through slogans… We’re talking a lot about inclusivity and diversity. I don’t really feel that we have to talk about this; we have to do it, we have to act.
, in which 24 friends of the label, from Gwyneth Paltrow to Rossy de Palma to Adut Akech, will be photographed wearing Valentino in their homes by their loved ones. Because the talent has donated their time, Valentino is able to reallocate its budget for a brand campaign as a $1 million donation to Rome’s Lazzaro Spallanzani National Institute for Infectious Diseases hospital. “The campaign is our job, it’s the image, but we’ll be able to donate with our job,” Piccioli said.
Piccioli also explained how he and Valentino’s petite mains are currently working on a couture collection to be presented some time this year. The brand’s history as a purveyor of the most high level couture fantasy must continue, he argued, with clothes that feel “more radical [and] more extreme” in their beauty. “I feel that it’s important; even being aware of this situation, we have the responsibility to allow people to dream. That’s our job,” he continued.
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