AT&T’s Audience Network will soon cease to exist. AT&T said Wednesday that it will transition Audience Network’s linear and streaming broadcasts in the spring to become an HBO Max Pre…
wrapped Season 3 in November.
As to the fate of existing programming, an AT&T rep would only say, “Any future use of Audience Network content will be assessed at a later date.” On the broader corporate level, AT&T has been making significant strategic moves in recent months as it readies HBO Max and works to pay down the enormous debt load created by its $81 billion acquisition of Time Warner. That deal closed in mid-2018, but legal antitrust challenges of the deal by the Trump Administration continued until February of last year.
The company has been aiming to eliminate silos and separations between brands, especially as it prepares for the launch of HBO Max, an all-encompassing service. At $15 a month, it is the highest-priced of any of the recent entrants into the streaming competition, but executives have expressed confidence it will gain traction.
Like its media peers, WarnerMedia faces a high-pressure balancing act in continuing to operate revenue-generating pay-TV networks, whose ratings are in secular decline, while also initiating new direct-to-consumer businesses.
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