When you come on a Friday night, you get to skip the line with a friend. Is your favorite famous DJ playing at the club? No need to pay the cover charge, which typically ranges from $5 to $100.
Beacon’s NFT for VIP members is an image of one of Nocifera’s chickens with a disco ball. With the rising popularity of NFTs, or digital assets that cannot be replicated and represent real-world objects like art, music, in-game items and videos, many people have questioned why a picture of apes sold for tens of millions of dollars coupled with headlines about million-dollar hacks of NFT projects.
In June, Nocifera launched a VIP membership program for Beacon using NFTs. He’s selling 50 NFTs, which are various pictures of a chicken with a disco ball, for $500 each. Nocifera started promoting the VIP NFT program by word-of-mouth in June. He said he has sold 16 out of 50 so far. Beacon, which Nocifera opened with his business partner Robert Champion in December, is a dance club and bar decorated with immersive art installations. The idea for an NFT was presented to the owner by one of the club’s local artists and performers, Brandon Theis.
Before Nocifera opened Beacon, he built his own chicken coop and bought seven chickens, naming them each after a day of the week. He did a promotional photoshoot for Beacon with Wednesday the chicken with a disco ball, which later became the inspiration for the NFT.
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