When Steven Marks landed a job at a top Wall Street hedge fund, he thought he had it made. Then, he quit Wall Street and founded one of Australia's leading fast-food chains. (via CNBCMakeIt)
Guzman Y Gomez
So Marks took it upon himself to show them, investing "everything" he had saved from Wall Street into creating a brand he believed couldn't fail.Steven Marks"I poached the best staff from Latin American restaurants and brought in chefs from Mexico," he said. "I grew up very entrepreneurial and I knew I didn't want to just copy somebody else," Marks said. "The reason you become an entrepreneur is because you think you're going to do something better.""We really had to educate the market," he said, recalling running regular free burrito days to win customers.
"A lot of entrepreneurs make the mistake of going wide and spreading their business too thinly," he continued. "But I kept things concentrated in Sydney for the first few years."That approach soon caught the eye of investors, who were keen to back the growing GyG brand.
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