This could be bad news for both Asus and Europe...
, which already has a year of traction in this emerging market of gaming PC portables, then it needs to have a competitive price point.
Though the Ally ROG has impeccable specs and can even make for a great laptop in a pinch, buyers have shown time and again that they will not pay what they perceive as too much for a game console or portable . And while the rumored US price is quite promising, this alleged European price is absolutely terrible.
If that’s truly the cost of the higher-end model, then that needs to be adjusted for VAT, because it’s essentially punishing buyers for an extra charge on a system that’s already quite expensive. And when buyers feel like they’re being punished or taken advantage of, that’s going to have a significant impact on sales, especially since this is also hitting the shelves during a cost of living crisis that’s affecting multiple regions across the globe.
All we can do is wait and see once May 11 hits. If these rumors are true though, Asus could be throwing away a huge market with this move.Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.Receive email from us on behalf of our trusted partners or sponsors
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