Aston Martin will celebrate its 110th anniversary this year with an 'extraordinary' new model 👀
), 2023 already feels like it’s going to be a big one for both specific cars and companies more generally. Take Aston Martin for example, which celebrates 110 years of existence this Sunday. It was January 15th, 1923, when Lionel Martin and Robert Bamford formed a partnership, working out of a mews workshop in London, that would become Aston Martin.
A big year for the brand, then, and Aston Martin is promising much more for 2023 than just a glitzy shoot with a 1923 Razor Blade and Valkyrie alongside a marketing campaign called ‘Intensity: 110 Years in the Making’. There’s already been an announcement of the, and the next 12 months will apparently see a ‘new, strictly limited, exclusive Aston Martin model’ revealed.
is also coming on stream. Just last year Lawrence Stroll suggested that all three will be like “all-new cars” with the update, so expectations are high. The latest release suggests that the next generation of sports cars ‘will further enhance Aston Martin’s focus on ultra-luxury, high performance and driving intensity’. Let’s hope all that at least includes a new interior.
With 2023 also marking 75 years of the DB nameplate , there will be plenty for Aston to bring the bunting out for over the coming months - especially with the Gaydon HQ turning 20 as well. CEO Amedeo Felisa added: “Our 110th year promises to be just as exciting as our first, as we turn a new chapter in Aston Martin history with the launch of our next generation of sports cars and the reveal of an extraordinary special model later this year that will celebrate this unique milestone.
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