Q New York is an invite-only space on Park Avenue, Aston Martin’s latest foothold in the American market
The materials wall and specification screen at Aston Martin's Q New York
All this is nothing without having physical footholds in your major markets. Aston is rightfully proud of manufacturing in the UK, and this heritage remains a strong draw for customers. Q New York brings an atmosphere of rakish British luxury to the Big Apple, combining event space, bespoke architectural elements and the latest technology.
The new site at 450 Park Avenue is open by appointment-only space, and intended for customers to commission, specify and even track the progress of their Aston Martin as it is hand-assembled and finished at Gaydon, in Warwickshire. America is getting all the attention as the market for Astons is heating up, thanks in part to the DBX SUV. It’s also where Aston Martin’s bespoke Q service is on the rise; up 92 per cent last year.
Choosing between them isn’t always straightforward, which is why Q New York has a live video link to Aston Martin’s design team in Gaydon for advice and recommendations. Their commission takes shape on a 35ft x 10ft ultra-HD LED wall, with the latest rendering technology creating a photorealistic preview of what they can expect.
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