Ashley Graham Tapped as Knix’s First Global Brand Ambassador

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Ashley Graham Tapped as Knix’s First Global Brand Ambassador
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.ashleygraham is continuing her mission of making the fashion industry more inclusive with a new role.

Ashley Graham is continuing her mission of making the fashion industry more inclusive with a new role.

“The idea behind the collection was really this concept that we wanted to take back the idea of movement in fitness and really support the message that we’re not just moving to meet people’s standards or fit a certain ideal,” said Knix founder and chief executive officer Joanna Griffiths during a virtual press event. “We’re moving for ourselves and our mental health and because it feels good and it feels right.

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